Lead digital media planning team. Responsible for crafting strategic digital media solutions for direct response campaigns; including SEM, SEO, Social, Display, Branding, Mobile, Video, Co-Registration and Email that enables clients to grow their database and increase engagements & sales. Serve as subject matter expert for digital media trends and best practices.
In charge of site operations, site content, customer service team. Develop plans and strategies to acquire new customers via SEO, PPC, affiliate, shopping engine, display, social ads, mailing, partnerships to increase sales. Manage budgets, monitor spend and sales of all marketing channels. Oversee forecasting, reporting, tracking, site & merchandising analytics. Manage agency relations. Research new marketing and site improvement opportunities.
Oversee & coordinate planning for all media channels including the following: Paid Search, SEO, Social, Mobile, Display, Email, Affiliates, Contextual, CPA and Co-Reg, etc Work cohesively with Media and Client Services teams to manage all phases of Interactive campaign cycles, from research, planning/buying, optimization, report, analysis, etc. Offer strategic & tactical counsel & POV’s on new and emerging media to clients.
Manage Internet division, Affiliate Program. Maintained PPC (Google, Yahoo, MSN, Ask, LookSmart), Paid Inclusion, Email Marketing (Constant Contact, Exact Target, Blue Hornet), Natural Search Engine Optimization, Site Content Analysis and Implementation. Web Analytical Programs (Coremetrics, Clicktracks, Omniture). Designed and implemented site in .NET and .PHP. Design Affiliate Commission programs and managed Back-End processes in AS400 mainframe.
Support/troubleshoot UNIX-based financial information systems using TCP/IP, LAN/WAN, Bisync and SNA protocols,UNIX Administration, Cisco, NT. Heavy phone support. Worked hands-on Sun/HP Openview in a TCP/IP environment and UNIX system administration, shell scripting, kernel configuration and network performance analysis using SNMP/RMON and NFS.
– (1 year 1 month)Greater New York City Area
Responsibilities included installation and troubleshooting data communications equipment and circuits. Hands-on experience with routers, PC’s, servers, Racal CSU’s, Hayes modems, Codex DSU’s and circuits (T1, 56K, 64K, and ISDN). Exposed to T1 test sets and Craftek’s CT-100.
– (5 months)Greater New York City Area
Built Windows NT servers and workstations. Ran scripts to test ILX Workstation software on Windows platforms for possible bugs. Responsible for developing automated test programs to complete our product life cycle. Worked with Visual Basic, SQL, UNIX and QA Partner.
Responsible for installing, maintaining and monitoring NT, UNIX (SCO, Solaris) systems. Support/Troubleshoot hardware in a multi-platform environment. Exposed to monitoring tools.